In Emerging Markets, Strides' ambition is to be a highly regarded Regional player known for marketing high-quality, locally relevant generic products. To support the strategy of local relevance and affordable pricing, the products are typically supplied out of a regional manufacturing hub. The generics are branded so that doctors and patients can recognise and recollect quality products from the Strides stable.

India (South Asian Region) and Africa are two of our most established branded generics businesses, where we have regional manufacturing, solid brands and strong direct sales presence in key markets. Plans are under way to enter Russia/CIS and the MENA/Turkey regions with business localisation strategies.